Thursday, October 21, 2004
U2 drops marketing bomb
U2 has tied up with Apple to include tracks from its latest album " How to Dismantle an Atomic Bomb" on the new i-Pods, along with some older tracks. The music industry is calling this "A historic shift in music marketing". Speaks volumes about the state of music these days. With major bands like U2, Metallica and the like churning out numbers to please the studio bosses, music has become just another saleable product. Gone are the days when real musicians played from their hearts, and people thronged to watch them play. Today, bands are put together by record companies by placing ads in the paper. Can Ms. Spears strum a guitar? Can Westlife write their own music? And now, a big rock band like U2 is worrying about how to push sales. Whatever happened to real music? The Gods of Rock have gone to sleep, and left their followers to despair.