Monday, February 14, 2005
Valentine's Day. A day of brisk business for florists and greeting card manufacturers. Love is in the air, as is the stench of helium from a hundred red heart-shaped balloons at the office. I'm sure we all have, at some point of time or the other, stopped to wonder why we fall in love. Now, a new psychological theory called implicit egotism promises to change the way we think about love. It seems that we choose our lovers in exactly the same way we choose our dogs. Well, I keep thinking that I'll get myself a black Labrador retriever. I wonder what that is supposed to reveal about my preferences in men.